Thursday, September 4, 2014

Video: How Long Does It Take For Content Marketing To Work?

"...both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you're far exceeding that, you have thousands of pages, well then you're in a different league. But basically for small businesses, this is the target you want to have."

Wednesday, August 27, 2014

#WednesdayWisdom - August 27, 2014

via Instagram: FernandoSalasNY 

Monday, August 25, 2014

Video: 7 ways video marketing can grow your business

It is apparent that in 2014 and beyond with streaming HD video access via mobile, video, O.T.T. and desktop the online video audience will continue to grow! "Next to a face-to-face interaction, no marketing tactic comes closer to bridging that gap and closing a sale than video marketing."  
 Several factors such as increases in Internet speed (5G for mobile is not very far behind) and also "smarter" and much more powerful mobile phones/computers/apps make it possible to record, edit, broadcast, and stream online HD video with ease.
For more on how ‎video‬ ‪marketing‬ can deliver a client's brand message and can grow a business please check the video here as it is quite informative!:  
Video: 7 ways video marketing can grow your business  
- "We now have the ability anytime we want to broadcast our videos to the entire world, for free. The barrier to entry and the cost associated with creating videos has never been lower. So why are so few businesses taking advantage of it?"...

Tuesday, August 19, 2014

Investing In Your Social Media Relationships Means Investing In People

This open letter is addressed to several parties: 
  1. Those utilizing the fraud "follow me and I will follow you back" shortcut tactic of "inflating" their follower numbers.   
  2. Those social media users looking to purchase their followers.
  3. Those who have received a Tweet message from me saying they have unfollowed me and then come back with some form of #1 as an excuse. The reason I sent out the message saying you unfollowed me in the 1st place is because just maybe it was an oversight due to the Twitter unfollow bug  and also as my duty in customer service to see if you have a grievance with something I posted and for you not be afraid and just let me know.   
To whom it may concern:
Sorry to inform you I do NOT do automatic follow backs on any of my social media channels, so if you were looking for a way to auto increase your numbers please forget it. Social media and all relationships are about being social and NOT focusing on numbers. By implementing the "follow me and I will follow you back" "strategy" you are cheating at trying to get followers. It detonates a sense of neediness and desperation to be "popular". I nor should anyone else reward cheaters.
If the thought of having huge number of followers leaves you with this inflated imaginary sense of being famous and "accomplished" then you are here for the wrong reason. Here's some constructive advice: instead of wasting energy on this "technique" try to spend more time focusing on delivering valuable content. Again social media and all relationships in general are about being social, and this means actual interactivity with real individuals should be taking place. All proper friendships are about bringing something of  mutual value to the table worthy of meaningful engagement and friendship!
In your "..but you didn't follow me back" whine did you ask yourself why I didn't follow you back? The only  auto follow backs anyone should do is after careful review and deem if a follow back is worthy of it. These are some of the reasons I did NOT follow you back:
  • You are an automated robot posting mere promotional links to your website.   
  • You are NOT following the 80/20 rule and most of your status updates are of the "meformer" variety hence you really have nothing to offer of real value to me. Rather than annoying your audience with irrelevant content and boosting your own image always make it about building relationships abd trying to cultivate a community.  
  • You are posting quite sporadically and NOT necessarily active on the specific platform. This practice makes it look like you have the social media account just for the sake of having an account there.    
  • You do NOT stagger what you post. Please be respectful of my newsfeed if you can. Try a tool like https://bufferapp.com
  • You are one track minded, and do NOT space out your thoughts. People use social media to be social, they don't want to be subjected to your incessant online sales pitch. My advice is to throw in a little variety: quotes/reposts/viewpoints even if it is about the weather in your posts as this will make you appear authentic and human. As a side note this rule is meant to be broken for specific focused "breaking news" media source account outlets such as CNN - TMZ - FoxSports or MTV. 
  • Your posted media content/links are topics that simply do NOT interest me or is generally redundant from another account I already follow. 
In your quest for easy bulk follower numbers and supposed cheap Internet fame, you seem to have lost the skill of how to make friends. All relationships should be nurtured and valued. Social media is an interactive method of communication learn to be proactive and stop cheating for followers/friends. (Click here for 10 tips that will gain you real followers who will want to see the posts you will provide and become your brand advocates, on any social media platform.)
If you see social media as your path to internet fame, and a way to show off and say, "Look at me I have "a million" followers I'm so cool!",  I'm quite happy you have removed me because my time is valuable. I would rather spend it being social with those who invest in social media as a communication tool and not just simple follower collectors who think getting fast numbers is key. Quality over quantity is something we should all strive for in every breath we take.
Placing more of a focused effort to relate to your audience and developing a valued unique selling proposition "voice" and personality, may not be the fastest track to gaining followers but your followers will be dedicated legit ones instead of mere cheap "numbers" who are more than likely spam accounts. Having something to offer of value and appreciating your fellow social media audience with a human level of respect is what social media is about and NOT your "follow for follow" scheme tactic. Once others see this you will be worthy of a follow or a follow back and your follower numbers will increase organically! If after reading this you still feel the same way please use a search engine and search for the term: "buy followers" that is another cheap way to gain numbers with no authenticity. - #stayreal
Hopefully you will heed this advice and always remember my life motto: Life Is Short. Live Longer! Smile Or Die! ☮♥☯ NOT ☢!... 

Regards,  
Fernando Salas 
Twitter/Instagram/Pinterest: @FernandoSalasNY
https://www.rebelmouse.com/FernandoSalasNY
Google+ Personal Page: CLICK HERE!
Google+ Photography Business Page:  CLICK HERE!

- ...via +Rebekah Radice :

Monday, August 18, 2014

10 Tips For Real Social Media Followers

Are you currently practicing or looking to practice the "follow me and I will follow you back" tactic of gaining friends or looking to buy social media followers?... 
Instead of focusing on numbers and taking shortcuts here's 10 tips that will gain you real followers on any social media platform. Focusing on actual followers who will want to see the posts you will provide and become your brand advocates is the end key here not just empty numbers who more than likely are spammers.   
  1. Work on your profile. Create a good bio photo whether it be a logo or photograph and choose a fun header .This will make you not appear as a fake profile that is used to catfish people. As many people will read your bio before deciding whether to follow you, having an effective profile bio that will make people interested in your page is ideal. A good written bio can help you get much more followers than a poorly written bio. 
  2. Compose interesting, funny or thought-provoking status updates. Add variety, be interesting, post interesting links and post multimedia. Updates with photos get the most engagement. 
  3. Use hashtags as this will make your status updates searchable.
  4. Write your status updates often, at the right times of day and peak hours and follow the 80/20 rule. Nobody wants to follow someone who never tweets, therefore it's important to remain consistently active on social media. You should have a minimum of one post per day and ideally two posts per day to maximize your visibility. Your accounts should follow the 80/20 rule where 80% of your social media activity should be about helping your community, and 20% should be about promoting yourself. If you can not write your status update at the right time of day when the majority of your followers are awake learn to use a queue scheduler such as (Facebook/Twitter) getstacker.or laterbro - (Google+ Plus/Facebook/Twitter) bufferapp - (Twitter Only) twuffer.   
  5. Send "@Messages" to Top Users. Chances are they won't return your tweet but people who also follow them will see your questions and your chances of getting a repost are heightened.
  6. Ask Questions. One great way to add followers is to get people engaged so they'll send you a response back. There's no better way to get people to respond than to pose questions.
  7. Link to interesting sites/info. so you are seen as a reliable source of information about the latest and greatest the Web has to offer - this is a great way to gain followers.
  8. Develop a Niche. Getting specific about what you want to accomplish with your tweets is one sure way to get new followers. Having a more targeted audience in mind and playing to those followers is a better approach than just random tweets about everything under the sun.
  9. Repeat Yourself. - Especially if posted outside of peak hours. Repeat your best and most informative tweets several times during the day and see if you get an increase in followers.
  10. Promote your social media accounts everywhere a potential follower can see it: printed business cards, your website, blog, all your social media accounts and email signature. 
image

Tuesday, August 12, 2014

The Power And Culture Of "Likes"

PBS Frontline Presents “Generation Like” explores the evolving relationships between teens, social media, and corporate marketing. 
- via the Press release: "In Generation Like, an eye-opening follow-up to FRONTLINE’s 2001 documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth culture to explore how the perennial teen quest for identity and connection has migrated to social media — and how big brands are increasingly co-opting young consumers’ digital presences. “Today’s teens don’t need to be chased down by corporations,” Rushkoff says. “They’re putting themselves online for anyone to see. They tell the world what they think is cool—starting with their own online profiles. Likes, follows, retweets, and favorites are the social currency of this generation.” And they’re a very real currency for marketers: instead of selling the product to the teenage audience, the idea is to get the teenage audience to sell the product to itself..."

Thursday, August 7, 2014

Even Hollywood Is Not Immune To The Power Of Social Media Influence

Excerpt: "...studios are tapping social media-savvy talent in order to better target hashtagging viewers. ...“It is now part of those casting conversations, not only from a film perspective but for branding deals.” people like George Clooney, Brad Pitt, and Angelina Jolie—there’s a whole list of them, people who publicly denounce social media . . . I’ve seen those people’s names on lists literally checked off because they don’t have a Facebook page..."

Monday, July 21, 2014

R.I.P. Skye McCole Bartusiak

I was kind of astonished when I read the news of her death in Texas this past Saturday July 19, 2014...
- ☛ R.I.P: Skye McCole Bartusiak - I met her briefly back in June 2000 (w/ her mom Helen) when they were in NYC promoting 'The Patriot', in fact Skye's mom introduced themselves to us and actually had professional color acting head shots "promo cards" w/ her and asked me and another photog. if we wanted autographs, and well how could we say no to a 7 year old little girl? It was too cute Skye was so excited and took that marker with incredible enthusiasm and joy! Obviously though the "signature" was what can be expected from a 7 year old, solid block print letters being that she had not learned cursive script yet = too cute! My sincerest condolences to the Bartusiak family and may Skye rest in peace her light will shine on in the hearts of those who were touched by her joyous spirit... ☯
Skye McCole Bartusiak in 'The Patriot'  

Thursday, June 26, 2014

Newsjacker of the Day: Nando's UK

HAHA!... Yep yep! Looks like all the nando's worldwide love a good scandal!...
 ...check out Nando's UK (restaurant chain) "newsjacking" of the Luis Suarez World Cup 2014 scandal! yet another lovely example of timely Twitter social media marketing done right!:

Tuesday, June 17, 2014

Gary Vaynerchuk: Stop Storytelling Like it's 2007

In this post social media brand consult Gary Vaynerchuk reiterates yesterday's post where fashion designer Tory Burch spoke about how each social media platform should have specific unique content. He also speaks about how we are living in an A.D.D. world and how buyer attention spans continue to shrink.
- Know your audience, create content that is going to entertain and grab peoples attention and most importantly understand where you customers are...- +Gary Vaynerchuk 

Monday, June 16, 2014

WWD: Tory Burch: Social Media Pivotal in Brand's Growth

It's 2014 and 99% of people market like the past. Every single marketer out there is a storyteller. It is a marketer's job to tell their value proposition yet most marketers treat social media as a "distribution channel". When are marketers going to learn that each platform requires unique native storytelling? In this video fashion designer Tory Burch explains how social media is pivotal in a brand's growth and how each single platform is not for every business.

Friday, May 30, 2014

You'll never... #truth



Source: Instagram: FernandoSalasNY - http://ift.tt/1kSr3YY

Posted: May 30, 2014 at 10:45PM

Follow: FernandoSalasNY on Instagram for more...

Wednesday, May 28, 2014

Online PR is all about Community

This video highlights the community nature of the online media world and suggests that in the beginning it may help your success if you imagine you are the guest at a party where you don't know many people.

Tuesday, May 27, 2014

How to Use Social Media in Public Relations

In last Tuesday's post left you with an explanation of what social media is and in todays post I bring up the topic of how to use social media in public relations.  
- Being a social media enthusiast (on Twitter since May 2007 at @FernandSalasNY) and an unwilling participant in the recent NY Post Page 6 Chopard senior publicist vs NYC celebrity media photographers social media fail  news item written by Emily Smith, it is ever more evident that in 2014 and beyond, all industries dealing with news media entities really do need to utilize the worldwide communication aspect of social media correctly as technology evolves.. Used properly  as a communication tool it can  create amazing awareness of a cause and broadcast a strong positive message or NOT!
   Social media is changing the way consumers interact with brands. It should not exist independently of the company's goals and plans for growth; instead, it should be embedded as part of those goals and plans. It's not enough to broadcast your message anymore, you need to be able to establish trust, your place in their day to day lives. How does your brand help and improve your consumer's world? What ways can your business contribute? Answering these questions are the first steps towards working out how you can use social media to achieve them. There are more opportunities than ever to build your brand, more ways to connect with people. You just need to work out where they are, what they need and how you can be there for them. .The more you can, the more you work towards establishing your place in your consumer's world.
   By integrating the social media campaign into the overall company strategy, creating engaging content and measuring ROI, even big businesses can navigate social media effectively
  In the video below Kelly Brady publicist and owner of Brandsway Creative PR explains the use of social media when it comes to public relations.

Video by:  Howcast - How to Use Social Media in PR | Public Relations
* Speaker: - Kelly Brady - @KellyBrady on Twitter or Instagram: KellyBradyPR

* Video sidenote:: Ms. Brady includes Klout as a social media channel which it is not, it is a social media influence tracker. 
["Klout.com is a social media content discovery tool and status update scheduler website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008. - Wikipedia "]

  Facebook, Pinterest, and Foursquare as Kelly mentions indeed are all social media channels with an ongoing audience engagement from their respective internet community being the key aspect. Left out of the video, we can also include the social media sites: Google+, Soundcloud, Instagram, and Youtube to the ever growing list.

Thursday, May 22, 2014

The Social Media Revolution 2014

Welcome to the revolution! In 2014 and beyond, social media is here to stay and anyone can use it as leverage as an effective branding and social media marketing communication tool!...

Tuesday, May 20, 2014

What Is Social Media?

In order to avoid social media communication business fails in 2014 and beyond all businesses and brands need to understand what social media is, here is a brief video explanation in plain english:

...and more info can be found below as well:

Wednesday, May 7, 2014

Chopard USA Publicist vs NYC Photographers story in today's NY Post Page Six

 So as I awaken and check my phone, I see that NY Post Page Six editor Emily Smith is currently following me on Instagram: @FernandoSalasNY which I find curious as I have never met her and I don't regularly post there, so the only foreseeable idea that comes to my mind is she somehow has seen my story or Instagram posted complaint comment regarding Monday's Chopard (jewelery) USA Senior Public Realtions Manager Prerna Balani arrogant "these jokers... #MetGala" Instagram post (the photo was conveniently deleted but NOT before I screen grabbed it HERE).
  With that in mind I needed to scan the NY Post as now I have a gut feeling that it may be a possible item in the paper and as seen in the embed below guess what... it is! =)  OK I would also like to add that... 
  Today I have proven that what we post on social media is NOT just a game:
1. For better or worse social media usage is a marketing tool.
2. It is a representation of we are and what we are about NOT everyone should be dutiful of it's "message" and NOT just major corporations.
3. That via the power of social media no one is really invisible or silent.
4. Proper social media use gives us all "personal branding" power. What is the message we wish to instill on our "viewers"?
5. Social media leverages the playing field NOT just for celebrities like musician Lorde who has recently gone on the defensive against an alleged "stalker" photographer.
6. With the great power of instant social media on our hands comes great responsibility.
7. Last but NOT least and most important we should think before we post!...

Prerna Balani's Original Instagram post here:
 image

Source: NY Post Page Six by Emily Smith - May 7, 2014 

Monday, May 5, 2014

Chopard USA's Publicist Elitist Instagram Post

In this day and age we should all note that social media bears a message of representation of who we or the companies we work for are. The following Instagram post by Chopard (jewelery) USA senior public relations manager Prerna Balani reeks of elitism and sheer ignorance of the proper use of social media marketing. Must be lovely staying at the Mark Hotel NYC (a 5 star hotel where celebrities and the like normally stay at) with $700 a night rooms making fun of hard working American members of the NYC photographer press core.:
image
Updated: 5:00 AM - May 6, 2014 - It seems after a short while of this post the Instagram post was deleted. My Instagram posted response basically stated that her caption denotes arrogance. Living in the USA everyone has the right to choose their profession and life. No one in the picture is seen begging for money and the photography industry is a supply and demand one like any other. The last time a Swiss company had this sort of elitist attitude was when Oprah Winfrey had her incident in Zurich a short while back. As the Senior Publicist of Chopard USA she should be taking the lead in her social media marketing messages and be careful of the message she wishes to promote to the general public via social media. Is this an anti American post? Ms. Balani probably wishes we adopt the caste system in this country as she feels she is vastly "superior" than those pictured. She seems to convey that everyone in her family was born with a "silver spoon" in their mouth. Can it be that she is a communist and does NOT believe in the freedom of the press? How lovely that she feels entitled and superior to hard working Americans trying to feed themselves and their families. What exactly is her version of the land of the free and the brave, sweet land of liberty? I guess this is just another bad example of social media gone wrong and the reason why every company needs to learn and teach their workers high and low corporate social media responsibility! In 2014 and beyond we really are the messages of what we post via social media.

Wednesday, April 30, 2014

Kate Moss For TopShop Collection Launch

F.Y.I. - Kate Moss is still the boss! Check out the sheer craziness of fans in the UK!...

Kate Moss For TopShop Collection Launch Photocall
Apr 29 2014 - TopShop
London, United Kingdom

Sunday, April 27, 2014

Susan Lucci with NY Press at #LaGolda red carpet premiere last night

;-) #hehe ...in the maroon shirt making a cameo on Susan Lucci's Twitter!:

"La Golda" New York Premiere
Apr 26 2014 - Lighthouse International Theater
New York, New York United States
 ...top right in maroon shirt! ;-)

Monday, April 21, 2014

Monday, April 14, 2014

Monday, April 7, 2014

The Rock - Dwayne Johnson, Stone Cold Steve Austin and Hulk Hogan at Wrestlemania 30

...the WWE wrestling legends get #Wrestlemania 30 started right last night!...

Tuesday, April 1, 2014

;-) Hope your #AprilFoolsDay night is going swell so far! ...or maybe NOT! Jokes on you #Jack! j/k...



Source: http://ift.tt/1evbEH1 - http://ift.tt/Pf8qSL

Posted: April 01, 2014 at 10:15PM

Follow: FernandoSalasNY on Instagram for more...

#hehe... - #NYC #newyork #funny #funnypictures #AprilFoolsDay #haha #humor



Source: http://ift.tt/1evbEH1 - http://ift.tt/1pL6gWt

Posted: April 01, 2014 at 09:36PM

Follow: FernandoSalasNY on Instagram for more...

#hehe... Hope you are having a Happy #AprilFoolsDay so far!... - #tomandjerry #classic #cartoon #animation



Source: http://ift.tt/1evbEH1 - http://ift.tt/1ibUfq4

Posted: April 01, 2014 at 06:42PM

Follow: FernandoSalasNY on Instagram for more...

#hehe... Happy #AprilFools Day #2014 everybody!... #MrT #epic #80s #TV #popculture #legend



Source: http://ift.tt/1evbEH1 - http://ift.tt/1heXDyd

Posted: April 01, 2014 at 10:07AM

Follow: FernandoSalasNY on Instagram for more...

#April showers bring #May flowers! Bye bye #March! ...so looking forward to #spring after such a dismal #NYC #winter!!!...



Source: http://ift.tt/1evbEH1 - http://ift.tt/1fkABcP

Posted: April 01, 2014 at 09:19AM

Follow: FernandoSalasNY on Instagram for more...

Friday, March 21, 2014

Let's eat... #fridayfunny #hehe



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Posted: March 21, 2014 at 07:20AM

Follow: FernandoSalasNY on Instagram for more...

Thursday, March 6, 2014

Monday, March 3, 2014

Saturday, March 1, 2014

Friday, February 28, 2014

#fashionfriday



Source: http://ift.tt/1evbEH1 - http://ift.tt/1dLbifX

Posted: February 28, 2014 at 11:22PM

Follow: FernandoSalasNY on Instagram for more...

- beautybanter.com's Sarah Howard (wearing Alice + Olivia) at alice + olivia by Stacey Bendet and David Choe Celebrate A Night Of Fashion And Art - Nov 20, 2013 - The High Line Building - New York, New York United States


Wednesday, February 26, 2014

if your... #wednesdaywisdom



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Posted: February 26, 2014 at 01:59AM

Follow: FernandoSalasNY on Instagram for more...

Tuesday, February 18, 2014

hehe... = Full House Without Michelle

#hehe - Did Danny Tanner deal with the grief of losing his pregnant wife in a fatal car crash by creating an imaginary daughter named "Michelle"?

Wednesday, February 12, 2014

Wednesday, January 29, 2014

Adrienne Bailon: Celebrity Exposure

...the blog afterdark edtion!:
Who needs a publicist when you can take a "shortcut"?...

Seaweed: The New Hip Health Food, Loved by Chefs

Tori Spelling and the Police vs Pesky Paparazzi

Kanye West Teaches the Paparazzi Some Manners

Harry Styles Feeds Paparazzi

Scarlett Johansson and her possible Superbowl Virus

Thursday, January 2, 2014

2014 Day 2! Let's Go!

☺ Good Morning! The Sun is up time to rise and shine!...yep yep it's 2014 Day 2!... Here's to another year of keeping it real! ...and here's some 411!: 

HeadQuarters NYC XXXMas Spectacular 2013
Dec 19, 2013 - Headquarters - New York, New York United States 
Picture Shows: Phoenix Marie - Remy LaCroix - Jada Stevens