Video: How Long Does It Take For Content Marketing To Work?

"...both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you're far exceeding that, you have thousands of pages, well then you're in a different league. But basically for small businesses, this is the target you want to have."

Infographic: The Social Video Marketing Starter Guide

Yesterday I posted 7 ways video marketing can grow your business today's post is a social video marketing starter guide:

Video: 7 ways video marketing can grow your business

It is apparent that in 2014 and beyond with streaming HD video access via mobile, video, O.T.T. and desktop the online video audience will continue to grow! "Next to a face-to-face interaction, no marketing tactic comes closer to bridging that gap and closing a sale than video marketing."  
 Several factors such as increases in Internet speed (5G for mobile is not very far behind) and also "smarter" and much more powerful mobile phones/computers/apps make it possible to record, edit, broadcast, and stream online HD video with ease.
For more on how ‎video‬ ‪marketing‬ can deliver a client's brand message and can grow a business please check the video here as it is quite informative!:  
Video: 7 ways video marketing can grow your business  
- "We now have the ability anytime we want to broadcast our videos to the entire world, for free. The barrier to entry and the cost associated with creating videos has never been lower. So why are so few businesses taking advantage of it?"...

The Power And Culture Of "Likes"

PBS Frontline Presents “Generation Like” explores the evolving relationships between teens, social media, and corporate marketing. 
- via the Press release: "In Generation Like, an eye-opening follow-up to FRONTLINE’s 2001 documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth culture to explore how the perennial teen quest for identity and connection has migrated to social media — and how big brands are increasingly co-opting young consumers’ digital presences. “Today’s teens don’t need to be chased down by corporations,” Rushkoff says. “They’re putting themselves online for anyone to see. They tell the world what they think is cool—starting with their own online profiles. Likes, follows, retweets, and favorites are the social currency of this generation.” And they’re a very real currency for marketers: instead of selling the product to the teenage audience, the idea is to get the teenage audience to sell the product to itself..."

How do you define digital marketing in 2014?

As much as people toss around “digital marketing”, I get the impression that we’re not all on the same page in terms of what it actually means. How do you define digital marketing in 2014? Insights from 9 Brand Digital Marketers...  

WWD: Tory Burch: Social Media Pivotal in Brand's Growth

It's 2014 and 99% of people market like the past. Every single marketer out there is a storyteller. It is a marketer's job to tell their value proposition yet most marketers treat social media as a "distribution channel". When are marketers going to learn that each platform requires unique native storytelling? In this video fashion designer Tory Burch explains how social media is pivotal in a brand's growth and how each single platform is not for every business.

What Is Social Media?

In order to avoid social media communication business fails in 2014 and beyond all businesses and brands need to understand what social media is, here is a brief video explanation in plain english:

...and more info can be found below as well:

Chopard USA's Publicist Elitist Instagram Post

In this day and age we should all note that social media bears a message of representation of who we or the companies we work for are. The following Instagram post by Chopard (jewelery) USA senior public relations manager Prerna Balani reeks of elitism and sheer ignorance of the proper use of social media marketing. Must be lovely staying at the Mark Hotel NYC (a 5 star hotel where celebrities and the like normally stay at) with $700 a night rooms making fun of hard working American members of the NYC photographer press core.:

Updated: 5:00 AM - May 6, 2014 - It seems after a short while of this post the Instagram post was deleted. My Instagram posted response basically stated that her caption denotes arrogance. Living in the USA everyone has the right to choose their profession and life. No one in the picture is seen begging for money and the photography industry is a supply and demand one like any other. The last time a Swiss company had this sort of elitist attitude was when Oprah Winfrey had her incident in Zurich a short while back. As the Senior Publicist of Chopard USA she should be taking the lead in her social media marketing messages and be careful of the message she wishes to promote to the general public via social media. Is this an anti American post? Ms. Balani probably wishes we adopt the caste system in this country as she feels she is vastly "superior" than those pictured. She seems to convey that everyone in her family was born with a "silver spoon" in their mouth. Can it be that she is a communist and does NOT believe in the freedom of the press? How lovely that she feels entitled and superior to hard working Americans trying to feed themselves and their families. What exactly is her version of the land of the free and the brave, sweet land of liberty? I guess this is just another bad example of social media gone wrong and the reason why every company needs to learn and teach their workers high and low corporate social media responsibility! In 2014 and beyond we really are the messages of what we post via social media.