Monday, May 5, 2014

Chopard USA's Publicist Elitist Instagram Post

In this day and age we should all note that social media bears a message of representation of who we or the companies we work for are. The following Instagram post by Chopard (jewelery) USA senior public relations manager Prerna Balani reeks of elitism and sheer ignorance of the proper use of social media marketing. Must be lovely staying at the Mark Hotel NYC (a 5 star hotel where celebrities and the like normally stay at) with $700 a night rooms making fun of hard working American members of the NYC photographer press core.:
Updated: 5:00 AM - May 6, 2014 - It seems after a short while of this post the Instagram post was deleted. My Instagram posted response basically stated that her caption denotes arrogance. Living in the USA everyone has the right to choose their profession and life. No one in the picture is seen begging for money and the photography industry is a supply and demand one like any other. The last time a Swiss company had this sort of elitist attitude was when Oprah Winfrey had her incident in Zurich a short while back. As the Senior Publicist of Chopard USA she should be taking the lead in her social media marketing messages and be careful of the message she wishes to promote to the general public via social media. Is this an anti American post? Ms. Balani probably wishes we adopt the caste system in this country as she feels she is vastly "superior" than those pictured. She seems to convey that everyone in her family was born with a "silver spoon" in their mouth. Can it be that she is a communist and does NOT believe in the freedom of the press? How lovely that she feels entitled and superior to hard working Americans trying to feed themselves and their families. What exactly is her version of the land of the free and the brave, sweet land of liberty? I guess this is just another bad example of social media gone wrong and the reason why every company needs to learn and teach their workers high and low corporate social media responsibility! In 2014 and beyond we really are the messages of what we post via social media.

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