This video highlights the community nature of the online media world and suggests that in the beginning it may help your success if you imagine you are the guest at a party where you don't know many people.
* Life Is Short. Live Longer! Smile Or Die!... NYC Photographer *
Please don't forget to connect w/ me on Twitter: @FernandoSalasNY for the latest!...
Showing posts with label PR. Show all posts
Showing posts with label PR. Show all posts
Wednesday, May 28, 2014
Tuesday, May 27, 2014
How to Use Social Media in Public Relations
In last Tuesday's post I left you with an explanation of what social media is and in todays post I bring up the topic of how to use social media in public relations.
- Being a social media enthusiast (on Twitter since May 2007 at @FernandSalasNY) and an unwilling participant in the recent NY Post Page 6 Chopard senior publicist vs NYC celebrity media photographers social media fail news item written by Emily Smith, it is ever more evident that in 2014 and beyond, all industries dealing with news media entities really do need to utilize the worldwide communication aspect of social media correctly as technology evolves.. Used properly as a communication tool it can create amazing awareness of a cause and broadcast a strong positive message or NOT!
Social media is changing the way consumers interact with brands. It should not exist independently of the company's goals and plans for growth; instead, it should be embedded as part of those goals and plans. It's not enough to broadcast your message anymore, you need to be able to establish trust, your place in their day to day lives. How does your brand help and improve your consumer's world? What ways can your business contribute? Answering these questions are the first steps towards working out how you can use social media to achieve them. There are more opportunities than ever to build your brand, more ways to connect with people. You just need to work out where they are, what they need and how you can be there for them. .The more you can, the more you work towards establishing your place in your consumer's world.
By integrating the social media campaign into the overall company strategy, creating engaging content and measuring ROI, even big businesses can navigate social media effectively
In the video below Kelly Brady publicist and owner of Brandsway Creative PR explains the use of social media when it comes to public relations.
Video by: Howcast - How to Use Social Media in PR | Public Relations
* Speaker: - Kelly Brady - @KellyBrady on Twitter or Instagram: KellyBradyPR
* Video sidenote:: Ms. Brady includes Klout as a social media channel which it is not, it is a social media influence tracker.
["Klout.com is a social media content discovery tool and status update scheduler website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008. - Wikipedia "]
Facebook, Pinterest, and Foursquare as Kelly mentions indeed are all social media channels with an ongoing audience engagement from their respective internet community being the key aspect. Left out of the video, we can also include the social media sites: Google+, Soundcloud, Instagram, and Youtube to the ever growing list.
- Being a social media enthusiast (on Twitter since May 2007 at @FernandSalasNY) and an unwilling participant in the recent NY Post Page 6 Chopard senior publicist vs NYC celebrity media photographers social media fail news item written by Emily Smith, it is ever more evident that in 2014 and beyond, all industries dealing with news media entities really do need to utilize the worldwide communication aspect of social media correctly as technology evolves.. Used properly as a communication tool it can create amazing awareness of a cause and broadcast a strong positive message or NOT!
Social media is changing the way consumers interact with brands. It should not exist independently of the company's goals and plans for growth; instead, it should be embedded as part of those goals and plans. It's not enough to broadcast your message anymore, you need to be able to establish trust, your place in their day to day lives. How does your brand help and improve your consumer's world? What ways can your business contribute? Answering these questions are the first steps towards working out how you can use social media to achieve them. There are more opportunities than ever to build your brand, more ways to connect with people. You just need to work out where they are, what they need and how you can be there for them. .The more you can, the more you work towards establishing your place in your consumer's world.
By integrating the social media campaign into the overall company strategy, creating engaging content and measuring ROI, even big businesses can navigate social media effectively
In the video below Kelly Brady publicist and owner of Brandsway Creative PR explains the use of social media when it comes to public relations.
Video by: Howcast - How to Use Social Media in PR | Public Relations
* Speaker: - Kelly Brady - @KellyBrady on Twitter or Instagram: KellyBradyPR
* Video sidenote:: Ms. Brady includes Klout as a social media channel which it is not, it is a social media influence tracker.
["Klout.com is a social media content discovery tool and status update scheduler website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008. - Wikipedia "]
Facebook, Pinterest, and Foursquare as Kelly mentions indeed are all social media channels with an ongoing audience engagement from their respective internet community being the key aspect. Left out of the video, we can also include the social media sites: Google+, Soundcloud, Instagram, and Youtube to the ever growing list.
Wednesday, May 7, 2014
Chopard USA Publicist vs NYC Photographers story in today's NY Post Page Six
So as I awaken and check my phone, I see that NY Post Page Six editor Emily Smith is currently following me on Instagram: @FernandoSalasNY which I find curious as I have never met her and I don't regularly post there, so the only foreseeable idea that comes to my mind is she somehow has seen my story or Instagram posted complaint comment regarding Monday's Chopard (jewelery) USA Senior Public Realtions Manager Prerna Balani arrogant "these jokers... #MetGala" Instagram post (the photo was conveniently deleted but NOT before I screen grabbed it HERE).
With that in mind I needed to scan the NY Post as now I have a gut feeling that it may be a possible item in the paper and as seen in the embed below guess what... it is! =) OK I would also like to add that...
Today I have proven that what we post on social media is NOT just a game:
1. For better or worse social media usage is a marketing tool.
2. It is a representation of we are and what we are about NOT everyone should be dutiful of it's "message" and NOT just major corporations.
3. That via the power of social media no one is really invisible or silent.
4. Proper social media use gives us all "personal branding" power. What is the message we wish to instill on our "viewers"?
5. Social media leverages the playing field NOT just for celebrities like musician Lorde who has recently gone on the defensive against an alleged "stalker" photographer.
6. With the great power of instant social media on our hands comes great responsibility.
7. Last but NOT least and most important we should think before we post!...
Prerna Balani's Original Instagram post here:
Source: NY Post Page Six by Emily Smith - May 7, 2014
With that in mind I needed to scan the NY Post as now I have a gut feeling that it may be a possible item in the paper and as seen in the embed below guess what... it is! =) OK I would also like to add that...
Today I have proven that what we post on social media is NOT just a game:
1. For better or worse social media usage is a marketing tool.
2. It is a representation of we are and what we are about NOT everyone should be dutiful of it's "message" and NOT just major corporations.
3. That via the power of social media no one is really invisible or silent.
4. Proper social media use gives us all "personal branding" power. What is the message we wish to instill on our "viewers"?
5. Social media leverages the playing field NOT just for celebrities like musician Lorde who has recently gone on the defensive against an alleged "stalker" photographer.
6. With the great power of instant social media on our hands comes great responsibility.
7. Last but NOT least and most important we should think before we post!...
Prerna Balani's Original Instagram post here:
Source: NY Post Page Six by Emily Smith - May 7, 2014
Wednesday, February 12, 2014
Zosia Mamet vs The Media
Dear: Zosia Mamet Calm it down!... Really? All of a sudden we are "Angelina Jolie"?...
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