WWD: Tory Burch: Social Media Pivotal in Brand's Growth

It's 2014 and 99% of people market like the past. Every single marketer out there is a storyteller. It is a marketer's job to tell their value proposition yet most marketers treat social media as a "distribution channel". When are marketers going to learn that each platform requires unique native storytelling? In this video fashion designer Tory Burch explains how social media is pivotal in a brand's growth and how each single platform is not for every business.