- via the Press release: "In Generation Like, an eye-opening follow-up to FRONTLINE’s 2001 documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth culture to explore how the perennial teen quest for identity and connection has migrated to social media — and how big brands are increasingly co-opting young consumers’ digital presences. “Today’s teens don’t need to be chased down by corporations,” Rushkoff says. “They’re putting themselves online for anyone to see. They tell the world what they think is cool—starting with their own online profiles. Likes, follows, retweets, and favorites are the social currency of this generation.” And they’re a very real currency for marketers: instead of selling the product to the teenage audience, the idea is to get the teenage audience to sell the product to itself..."
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Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts
Tuesday, August 12, 2014
The Power And Culture Of "Likes"
PBS Frontline Presents “Generation Like” explores the evolving relationships between teens, social media, and corporate marketing.
- via the Press release: "In Generation Like, an eye-opening follow-up to FRONTLINE’s 2001 documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth culture to explore how the perennial teen quest for identity and connection has migrated to social media — and how big brands are increasingly co-opting young consumers’ digital presences. “Today’s teens don’t need to be chased down by corporations,” Rushkoff says. “They’re putting themselves online for anyone to see. They tell the world what they think is cool—starting with their own online profiles. Likes, follows, retweets, and favorites are the social currency of this generation.” And they’re a very real currency for marketers: instead of selling the product to the teenage audience, the idea is to get the teenage audience to sell the product to itself..."
- via the Press release: "In Generation Like, an eye-opening follow-up to FRONTLINE’s 2001 documentary The Merchants of Cool, author Douglas Rushkoff returns to the world of youth culture to explore how the perennial teen quest for identity and connection has migrated to social media — and how big brands are increasingly co-opting young consumers’ digital presences. “Today’s teens don’t need to be chased down by corporations,” Rushkoff says. “They’re putting themselves online for anyone to see. They tell the world what they think is cool—starting with their own online profiles. Likes, follows, retweets, and favorites are the social currency of this generation.” And they’re a very real currency for marketers: instead of selling the product to the teenage audience, the idea is to get the teenage audience to sell the product to itself..."
Monday, August 4, 2014
How do you define digital marketing in 2014?
As much as people toss around “digital marketing”, I get the impression
that we’re not all on the same page in terms of what it actually means. How do you define digital marketing in 2014? Insights from 9 Brand Digital Marketers...
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