@FernandoSalasNY Blog: Instagram

Showing posts with label Instagram. Show all posts

Friday, January 1, 2016

Happy New Year 2016

via Snapchat - FernandoSalasNY

Hope everyone has a Happy New Year 2016!...

#HappyNewYear 2016 everyone!

A photo posted by Fernando Salas (@fernandosalasny) on Dec 31, 2015 at 9:23pm PST

Wednesday, January 21, 2015

Rachel Zoe Celebrity Stylist and Alleged Image Copyright Thief

This story has been updated as of January 22, 2015 2:40 PM E.S.T. we would like to thank stylist Rachel Zoe for crediting the hard work of @papculturenyc by tagging the image creator in the picture on her Instagram account!...

Here we go with another irresponsible use of social media and alleged illegal image copyright theft by a celebrity for commercial business gain this time by celebrity stylist/reality tv star Rachel Zoe. Please note that before posting this blog post we (@papculturenyc the creator and legal copyright owner of the Taylor Swift image in question and I @FernandoSalasNY the writer of this blog) have given Ms. Zoe a chance to reply by leaving her various messages 1. In her Instagram comments section 2. via Twitter...yet she chooses NOT to address the issue at hand?! I mean maybe there is a misinterpretation on our part but we would appreciate the decency of a response. Social media is all about being social yet Rachel chooses to be anti social? I don't get it, would it kill her to respond? Photographers are out there working in the cold NYC winters for a reason, show some respect Ms. Zoe...
- Taylor Swift Photo by: @papcultureNYC posted on celebrity stylist/reality star Rachel Zoe's Instagram and Twitter earlier today: January 21, 2015 with no photo credit or even the typical ethical and respectable use of a social media repost app such as: http://repostapp.com
Instagram: RachelZoe

Twitter: @RachelZoe

Facebook: RachelZoe

Monday, June 2, 2014

I think I'm allergic... #hehe #YES folks! woke up early today!... - #Snoopy #Peanuts =)

Source: Instagram: FernandoSalasNY - http://ift.tt/1tBdbU5

Posted: June 02, 2014 at 07:54AM

Follow: FernandoSalasNY on Instagram for more...

Friday, May 30, 2014

You'll never... #truth

Source: Instagram: FernandoSalasNY - http://ift.tt/1kSr3YY

Posted: May 30, 2014 at 10:45PM

Follow: FernandoSalasNY on Instagram for more...

Tuesday, May 27, 2014

How to Use Social Media in Public Relations

In last Tuesday's post I left you with an explanation of what social media is and in todays post I bring up the topic of how to use social media in public relations.
- Being a social media enthusiast (on Twitter since May 2007 at @FernandSalasNY) and an unwilling participant in the recent NY Post Page 6 Chopard senior publicist vs NYC celebrity media photographers social media fail news item written by Emily Smith, it is ever more evident that in 2014 and beyond, all industries dealing with news media entities really do need to utilize the worldwide communication aspect of social media correctly as technology evolves.. Used properly as a communication tool it can create amazing awareness of a cause and broadcast a strong positive message or NOT!
Social media is changing the way consumers interact with brands. It should not exist independently of the company's goals and plans for growth; instead, it should be embedded as part of those goals and plans. It's not enough to broadcast your message anymore, you need to be able to establish trust, your place in their day to day lives. How does your brand help and improve your consumer's world? What ways can your business contribute? Answering these questions are the first steps towards working out how you can use social media to achieve them. There are more opportunities than ever to build your brand, more ways to connect with people. You just need to work out where they are, what they need and how you can be there for them. .The more you can, the more you work towards establishing your place in your consumer's world.
By integrating the social media campaign into the overall company strategy, creating engaging content and measuring ROI, even big businesses can navigate social media effectively
In the video below Kelly Brady publicist and owner of Brandsway Creative PR explains the use of social media when it comes to public relations.

Video by: Howcast - How to Use Social Media in PR | Public Relations
* Speaker: - Kelly Brady - @KellyBrady on Twitter or Instagram: KellyBradyPR

* Video sidenote:: Ms. Brady includes Klout as a social media channel which it is not, it is a social media influence tracker.
["Klout.com is a social media content discovery tool and status update scheduler website and mobile app that uses social media analytics to rank its users according to online social influence via the "Klout Score", which is a numerical value between 1 and 100. In determining the user score, Klout measures the size of a user's social media network and correlates the content created to measure how other users interact with that content. Klout launched in 2008. - Wikipedia "]

Facebook, Pinterest, and Foursquare as Kelly mentions indeed are all social media channels with an ongoing audience engagement from their respective internet community being the key aspect. Left out of the video, we can also include the social media sites: Google+, Soundcloud, Instagram, and Youtube to the ever growing list.

Monday, May 26, 2014

On this #memorialday, we remember those who have given their lives protecting our #freedom. #mdw 2014

Source: http://ift.tt/1evbEH1 - http://ift.tt/1npGmtc

Posted: May 26, 2014 at 11:41AM

Follow: FernandoSalasNY on Instagram for more...

Thursday, May 22, 2014

The Social Media Revolution 2014

Welcome to the revolution! In 2014 and beyond, social media is here to stay and anyone can use it as leverage as an effective branding and social media marketing communication tool!...

Friday, May 16, 2014

#WOOHOO! #Pollen allergies all gone! I can fully open my eyes! ...and this is #NYC right now! #rain washing it away!...

Source: http://ift.tt/1evbEH1 - http://ift.tt/1oyfvx5

Posted: May 16, 2014 at 04:11PM

Follow: FernandoSalasNY on Instagram for more...

Sunday, May 11, 2014

Hope everyone is having a #sexysaturday #night so far! ... #classic #jessicarabbit #cartoon...

Source: http://ift.tt/1evbEH1 - http://ift.tt/1iDXs4N

Posted: May 11, 2014 at 12:00AM

Follow: FernandoSalasNY on Instagram for more...

Monday, May 5, 2014

Chopard USA's Publicist Elitist Instagram Post

In this day and age we should all note that social media bears a message of representation of who we or the companies we work for are. The following Instagram post by Chopard (jewelery) USA senior public relations manager Prerna Balani reeks of elitism and sheer ignorance of the proper use of social media marketing. Must be lovely staying at the Mark Hotel NYC (a 5 star hotel where celebrities and the like normally stay at) with $700 a night rooms making fun of hard working American members of the NYC photographer press core.:

Updated: 5:00 AM - May 6, 2014 - It seems after a short while of this post the Instagram post was deleted. My Instagram posted response basically stated that her caption denotes arrogance. Living in the USA everyone has the right to choose their profession and life. No one in the picture is seen begging for money and the photography industry is a supply and demand one like any other. The last time a Swiss company had this sort of elitist attitude was when Oprah Winfrey had her incident in Zurich a short while back. As the Senior Publicist of Chopard USA she should be taking the lead in her social media marketing messages and be careful of the message she wishes to promote to the general public via social media. Is this an anti American post? Ms. Balani probably wishes we adopt the caste system in this country as she feels she is vastly "superior" than those pictured. She seems to convey that everyone in her family was born with a "silver spoon" in their mouth. Can it be that she is a communist and does NOT believe in the freedom of the press? How lovely that she feels entitled and superior to hard working Americans trying to feed themselves and their families. What exactly is her version of the land of the free and the brave, sweet land of liberty? I guess this is just another bad example of social media gone wrong and the reason why every company needs to learn and teach their workers high and low corporate social media responsibility! In 2014 and beyond we really are the messages of what we post via social media.