Showing posts with label content marketing. Show all posts
Showing posts with label content marketing. Show all posts

Thursday, September 4, 2014

Video: How Long Does It Take For Content Marketing To Work?

"...both business-to-business and business-to-consumer companies with 100 to 200 pages will generate 2.5 times as many leads compared to those who have 50 pages or fewer. It gives you an idea of where you are with your website. If you're far exceeding that, you have thousands of pages, well then you're in a different league. But basically for small businesses, this is the target you want to have."

Tuesday, June 17, 2014

Gary Vaynerchuk: Stop Storytelling Like it's 2007

In this post social media brand consult Gary Vaynerchuk reiterates yesterday's post where fashion designer Tory Burch spoke about how each social media platform should have specific unique content. He also speaks about how we are living in an A.D.D. world and how buyer attention spans continue to shrink.
- Know your audience, create content that is going to entertain and grab peoples attention and most importantly understand where you customers are...- +Gary Vaynerchuk