@FernandoSalasNY Blog: June 2014

Thursday, June 26, 2014

Newsjacker of the Day: Nando's UK

HAHA!... Yep yep! Looks like all the nando's worldwide love a good scandal!...
...check out Nando's UK (restaurant chain) "newsjacking" of the Luis Suarez World Cup 2014 scandal! yet another lovely example of timely Twitter social media marketing done right!:

Hey @luis16suarez, if you're that hungry, why not get your teeth stuck into something really tasty? pic.twitter.com/TPrPoC6ljt
— Nando's (@NandosUK) June 24, 2014

Tuesday, June 17, 2014

Gary Vaynerchuk: Stop Storytelling Like it's 2007

In this post social media brand consult Gary Vaynerchuk reiterates yesterday's post where fashion designer Tory Burch spoke about how each social media platform should have specific unique content. He also speaks about how we are living in an A.D.D. world and how buyer attention spans continue to shrink.
- Know your audience, create content that is going to entertain and grab peoples attention and most importantly understand where you customers are...- +Gary Vaynerchuk 

Monday, June 16, 2014

WWD: Tory Burch: Social Media Pivotal in Brand's Growth

It's 2014 and 99% of people market like the past. Every single marketer out there is a storyteller. It is a marketer's job to tell their value proposition yet most marketers treat social media as a "distribution channel". When are marketers going to learn that each platform requires unique native storytelling? In this video fashion designer Tory Burch explains how social media is pivotal in a brand's growth and how each single platform is not for every business.